The 7 ways enterprises are using video in everyday business
At Cisco Live 2011 in Las Vegas – Dr. Guido Jouret, CTO, Vice President and General Manager of the Emerging Technologies Group discussed Cisco’s vision and opportunity for pervasive video in the business environment. He delved into the topic of pervasive video in the enterprise, taking a look at why video is happening now and how video is being utilised in everyday business…..
Why now?
Video accounts for more than 50 percent of Internet traffic at the moment and according to Cisco, this figure will reach 90% by 2015.
In developed countries, the economy is heavily services-led rather than manufacturing-led, and what tends to happen is that people use services that are ‘hyper-local’ because they can trust those services – they can see it for themselves. Well, video has the ability to bring services that people trust even closer to us: whether it be having a check-up from the doctor or talking to a bank manager – this can be done from the comfort of our own home or even our office!
Jouret highlights the transition of video as no longer being in ‘pilot-mode’ but being in the ‘scale-mode’. As the consumerization of IT continues to take place in companies across all different types of industries, whereby desktop landscapes are completely evolving and a ‘network centric approach’ without changing endpoints becomes more common, video is becoming accessible to everybody across all levels of the enterprise!
7 Ways to Use Video in the Enterprise
Business Meetings
The most common use of video traditionally, but now companies are expanding the deployment of video outside of the boardroom to the desktop, the home office and other remote locations across more geographies, which means more people can participate in meetings and make better and faster decisions.
Seminars & Events
Most large enterprises regularly host events; whether it be for customers, partners or colleagues. These events tend to be broadcast from one location with a range of speakers out to a large audience, such as the recent Cisco Live event 2011.
Security
Today, about 20% of surveillance is IP enabled and security departments are now more commonly looking at connecting security video devices to the network.
Training & Education
In certain industries, employee turnover is very high; for example banking companies lose 40% of staff each year. To bridge the knowledge gap, a growing number of enterprises are using video to train new staff without having to fly experts all over the world.
Mergers & Acquisitions
Increasingly, organisations who are performing well – despite the challenging economic situation - are taking the opportunity to buy other companies. Companies are going IPO, companies are changing their strategy, so in order to manage change, video is being deployed throughout organisations who are merging to ensure successful integration of mixed company cultures and values.
Advertising
Particularly common in retail and banking, digital signage allows companies to replace traditional forms of point-of-sale such as brochures and posters with digital content that is easier to update, can be tailored to the audience and can incorporate interactive elements.
Expert on Demand
We’re seeing this deployed particularly in services-led industries such as healthcare and banking. In banking for example, if you have a specific question about insurance, your advisor will put you in touch with an expert, but the expert is not in the branch; so they can be brought to you instantly with video.
CityIS, a Viju Group company, is a global video communications specialist. Together, we are setting the standard for video conferencing, telepresence, audio visual integration and collaboration & visualisation solutions.
We are a Cisco Premier certified partner and have recently been recognised as a Cisco TelePresence Video Master Authorised Technology Provider (ATP).
Contact us today to discuss your video strategy or visit www.cityis.com for more information on our video communications solutions.